Wayread reads your analytics, search and social numbers against your business goal and tells you, in order of priority, whether things are going well or badly, why they changed, and what to do next.
We're taking waitlist sign-ups now. As soon as the beta is ready, we'll invite people in the order they signed up.
Most of the drop comes from less search traffic. CVR is roughly flat.
Product pages have been slipping in search since mid-September. Some document requests aren't being tracked.
Sessions are down 8%. Is that bad?
Compared with last year or last month? Once you account for holidays and when ads were running, it's hard to say whether a number is good or bad.
There's so much to do, I don't know where to start.
SEO tools list hundreds of fixes. None of them tell you how much each one will move your own results.
I'm the only one doing this. There's no one to ask.
Asking an agency costs money, and no one else in-house can read the numbers. You have to justify every decision yourself.
On the left, a typical monthly report. On the right, how Wayread reads the same numbers (demo data).
| Metric | This period | Last year | Change |
|---|---|---|---|
| Sessions | 39,210 | 42,700 | −8.2% |
| Document requests | 128 | 141 | −9.2% |
| CVR | 0.33% | 0.33% | ±0.0% |
| Organic search clicks | 21,480 | 24,050 | −10.7% |
| Avg. position | 6.4 | 5.1 | +1.3 |
…so what should we do?
You start by deciding what the site is for. The goal decides which numbers make up your results.
Pick one of three goals. Wayread sets up how your results break down.
Sign in with Google and allow access to GA4, Search Console and Google Ads. Add other ad platforms and sales numbers by CSV. Social is coming soon.
Open the dashboard to see this period's read, why the numbers moved, and a prioritized list of actions. Ask about anything that isn't clear.
Compares with last year or the previous period, adjusts for public holidays, ad volume and events like trade shows, then tells you whether the gap is real or just noise. When the numbers are too small to call, it says so.
Splits the change in results into traffic volume, traffic mix and conversion rate within each channel, in leads. A shift toward low-converting channels is not mistaken for a worse page or form.
When a number gets worse or better, Wayread lists the possible causes (season, rankings, demand, ads, pages, tracking and more) and grades each against your data as likely, possible or ruled out, with how to verify it.
Sorts actions by impact × confidence ÷ effort and lets you track them as tasks with an owner and due date. Impact estimates are conservative and show the formula. Automatic before-and-after measurement is planned.
Ask "Why did leads drop last month?" and Wayread checks your data down to the keyword, page and ad campaign to answer. Turn any answer into a task.
Save the dashboard, channel views and custom reports as a PowerPoint or PDF report. Available in Japanese and English.
You run the site with a team of one to three, and every monthly report ends with "So what do we do?"
You look at the numbers, but you want a clear basis for where to invest.
You want to read the numbers in the agency's report yourself and judge whether their proposals make sense.
We expect pricing to depend on three things:
We also plan an optional monthly session to work through your numbers and next steps together.
We'll invite a few companies from the waitlist to use the beta for free and share their thoughts on how it works and how it should be priced.
Join the waitlistGoogle Analytics 4, Search Console and Google Ads are supported today. Reports from other ad platforms such as Meta Ads, and your deal and order counts, can be added by CSV. Social platforms such as Instagram, Facebook, LinkedIn, X and YouTube are coming soon, followed by heatmaps and CRMs.
No. Wayread only reads your numbers. It never changes settings or data in the tools you connect, and you can disconnect at any time.
No. Wayread splits every conclusion into three parts, overview, current issues and action plan, so anyone can follow it. If something isn't clear, ask right from the screen.
Yes. You can switch between English and Japanese at any time.
As soon as the beta is ready, we'll invite people in the order they joined the waitlist.
Join the waitlist and we'll let you know first when the beta opens. Invitations to early access (a few companies, free) will come from here too.
See social results connected to your website results.
Followers and likes alone don't tell you whether social is helping the business. Wayread reads your social numbers together with website traffic, leads and branded search.